
Scott Baradell
Entrepreneur Leadership Network® Contributor
Bio
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Latest
Chasing Every Marketing Trend? Your Brand Looks Desperate for Attention. Here's How to Stand Out Without Making People Cringe.
From viral stunts to trend-chasing misfires, brands often try too hard to be the life of the party — and end up embarrassing themselves instead.
Most Leaders Make This Major Mistake in the Workplace — and It's Destroying Their Teams
When employees feel seen and heard, innovation flourishes, engagement soars, and profits follow.
If You're Using ChatGPT This Way as a Marketer, You're Missing Out on Its Full Potential. Here's How to Maximize Your Results.
The real value of AI isn't in what you ask — it's in how you shape the conversation. Mastering prompt interactions means better content, sharper thinking and fewer generic outputs.
The Return-to-Office Battle Is Far From Over — Here's What Businesses Must Do to Succeed in the New Era of Work
As leaders push for employees to return to the office, workers continue to resist, favoring the flexibility of remote and hybrid models. The result? A transformation that is reshaping office culture, productivity and talent retention.
How to Make Your Business Look Bigger Than It Is — Without Faking It
Perception shapes reality in business. A polished, credible brand attracts customers, investors and media attention — even if your team is small. But how do you project strength and scale without resorting to deception? Here's what you need to know.
Por qué la mayoría de los consejos sobre branding están equivocados — y lo que realmente funciona
Olvídate de las palabras de moda, los rodeos y los mantras huecos. El verdadero branding no se trata de frases pegajosas, logotipos pulidos o nociones vagas de autenticidad: se trata de confianza. Si tu estrategia de marca no está generando credibilidad, preferencia del cliente y resultados tangibles, estás perdiendo tiempo y dinero. Así es como puedes reducir el ruido y construirás una marca que realmente funcione.
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