Apple Is Pulling Apple Watches Off Shelves Amid an Ugly Patent Dispute — Here's How You Can Still Snag One This Holiday Season Apple will discontinue sales of the Apple Watch Series 9 and Apple Watch Ultra 2 in the U.S. following a patent dispute with the health tech company, Masimo.

By Amanda Breen

Key Takeaways

  • The International Trade Commission ruled that Apple infringed on a medical technology company's patent, leading Apple to halt sales of some Apple Watches.
  • The dispute is centered around a blood oxygen feature.
  • Third-party sellers like Walmart and Best Buy will still be able to sell all Apple Watch models.

If you're hoping to buy an Apple Watch this holiday season, time might be of the essence.

Apple Inc. announced an imminent halt of the sales of certain Apple Watch models across the U.S. after the International Trade Commission ruled in October that it infringed on a medical technology company's patent, The New York Times reported.

Image Credit: Michael M. Santiago | Getty Images

Related: Is a New iPhone 15 on the Way? Apple to Hold September 'Wonderlust' Event Amidst Sales Slump

The Apple Watch Series 9 and the advanced Apple Watch Ultra 2 will be pulled from the online Apple Store on Thursday and from brick-and-mortar retail locations on Christmas Eve amid an ongoing contention with medical device manufacturer Masimo, which accused Apple of using its patented pulse oximeter technology — a key feature in Apple's smartwatches used to measure blood oxygen levels — without permission.

Apple had two months to strike a deal with Masimo to license its technology or appeal to the Biden Administration for a reversal to avoid a total ban on sales — and chose to appeal. "While the review period will not end until December 25, Apple is preemptively taking steps to comply should the ruling stand," the company said in a statement, per CNN Business.

But the legal battle won't impede the sales of other models, like the Apple Watch SE. Only the Series 6 and later and all variants of the Apple Watch Ultra will be affected by the potential import ban. The affected watches debuted in September and showcase enhancements like the custom S9 chip for expedited processing and the hand gestures control mechanism.

Related: Apple Was Awarded a Patent for a Foldable Phone. Time to Flip Out!

Apple sold 49 million smartwatches in 2022 and about 26.7 million in the first 9 months of 2023, according to the outlet.

However, the ITC ban only extends to Apple's direct sales channels. That means that consumers can still find all Apple Watch models at third-party retailers like Walmart and Best Buy, both of which said Monday that they don't intend to pull the product, TIME reported.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

7 AI Tools to Build a Profitable One-Person Business That Runs While You Sleep

Smart systems to help solo founders scale fast.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Starting a Business

I Had 'Too Much Experience' to Find a Job. So I Used Facebook to Start a Small Business That's Making About $500,000 a Year.

After Amber Starling moved to Manhattan, Kansas, a frustrating job search led to a life-changing business opportunity.

Business News

Most Major Retailers Are Open on Memorial Day, Except One. Here's What's Open and Closed This Monday.

From grocery stores to warehouse retailers, here's what to know about Memorial Day closures.

Business News

New AI Model Will Likely Blackmail You If You Try to Shut It Down: 'Self-Preservation'

When given the choice between blackmail and being deactivated, Claude Opus 4 chose blackmail 84% of the time.

Business News

'I Run My House Like a Military Operation': Skims Chief Emma Grede Says This Is Her Precise Daily Routine

Grede is a CEO, founder, and serial entrepreneur. Here's how she prioritizes her day.

OSZAR »