Micah Zimmerman

Entrepreneur Staff

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Branding

What Small Business Owners Can Learn From This Multi-Billion-Dollar Beverage Company's Rebrand

BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.

Starting a Business

These Yale Students Raised $3 Million in 14 Days to Build Their 'Anti-Facebook' Startup: 'I Can See My Childhood Self Looking Up to Me.'

Two 21-year-old Yale juniors are changing digital networking with Series, an AI-powered platform backed by $3 million in venture capital.

Recently Edited Content by Micah Zimmerman

Buying / Investing in Business

Risky Bets or Safe Plays? Here's How to Find the Perfect Portfolio Balance

A successful investment strategy blends diversification, self-awareness and regular rebalancing to manage risk and seize growth opportunities.

By Dmitrii Khasanov
Growing a Business

'Smiling and Dialing' to a Billion Dollars — How This Kevin Hart-Backed Energy Brand is Changing the Game

Nutrabolt, the maker of C4 Energy, is set to exceed $1 billion in sales by 2025 with a disruptive premium strategy in supplement distribution. Find out how partner Kevin Hart enhanced the brand's authenticity and cultural influence as he transitions from consumer to boardroom collaborator.

By Leo Zevin
Growing a Business

Stop Waiting for the 'Perfect Time' to Scale – Here's How and Why You Need to Scale Now

Building the confidence to scale effectively comes from translating signals into a concrete plan.

By Allison Maslan
Innovation

Is AI a Hero or a Villain? These 4 Rules Will Decide

AI can be a powerful business ally or a risky liability — these four ethical principles determine which.

By Slava Bogdan
Fundraising

This Is the Hard Question I Ask Every Founder — And Why Most Can't Answer It

Understanding your startup's financial runway is crucial. Here's why many founders struggle with this question and how to address it.

By Kishore Dasaka
Thought Leaders

From the Boardroom to the Ballots — Why Entrepreneurs Are the New Politicians

Back in the day, entrepreneurs kept far away from government and policy, but today it's becoming common to go from business success to politics.

By Jonny Caplan

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